Hitting sooner than some had anticipated, Sony’s 2.40 redo, PS3 firmware version 2.41, is now available for download on a PS3 near you. Hopefully things end up better than the last 2.4x firmware!
EDIT: As a side note, here’s a little feature that was apparently added into firmware 2.40: You can now select an option, when deciding whether to download a firmware update, that will have the PS3 console automatically turn off after the update has been downloaded. Not quite up to the level of the Xbox 360’s ability to download things while the console is turned off, but nifty nonetheless.